Little Fun Wonderland was born from a simple idea: every child deserves toys that inspire, challenge, and delight. We're a small team of parents, educators, and lifelong toy enthusiasts on a mission to find the best ones.
It started in 2018, when founder Ellie Harper couldn't find a toy shop that combined quality, safety, and genuine fun. Every shop either stocked cheap plastic tat or was too expensive and snobbish about play.
So Ellie did what any sensible parent would do: she started her own. From a kitchen table in Bristol, with a spreadsheet and a dream, Little Fun Wonderland was born. She handpicked every product herself — testing it on her own kids first.
Seven years later, we're a team of 14 based across the UK, we've served over 40,000 families, and we still test every single product before it lands on our shelves. That bit hasn't changed.
🛒 Shop Our RangeThree things guide every decision we make — from which toys we stock to how we package them.
Every product is CE certified and tested for age-appropriateness. We refuse to stock anything that doesn't meet our strict safety standards — no exceptions.
We use 100% recycled packaging, prioritise sustainably sourced materials, and partner with brands that share our commitment to a greener future.
We believe play is how children learn. Every toy we stock has been chosen because it develops skills, sparks creativity, or simply brings brilliant joy.
A small, passionate team united by a love of toys and the children who play with them.